Find Out Why It’s Time to Convert to SSL ASAP Google HTTPS Ranking can no longer be ignored. Since July 2018 with the release of Chrome 68, Non-HTTPS sites are now labeled as “Not Secure”. Technically, this doesn’t mean there is anything wrong with your site, but visitors may be confused by the label. Google wants a more secure web and is staging a multi-phase roll out of changes to its Chrome browser to encourage website owners to switch to HTTPS, also known as SSL. Data from Google Chrome usage shows that more than 70% of Chrome users are visiting HTTPS-enabled websites, which indicates that browsing via HTTPS is becoming the norm. Armed with that data, Google is taking steps to “encourage” the global adoption of SSL/HTTPS. What is HTTPS/SSL? Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, which is the protocol over which data is sent between a browser and a website. The ‘S’ at the end of HTTPS stands for ‘Secure’ which means all exchanges of information between the browser and the site are encrypted. This video from Google I/O explains why SSL is so important and why they are pushing the HTTPS Everywhere” initiative. Why should you use HTTPS instead of HTTP? Google Favors SSL Firstly, HTTPS has been a confirmed Google ranking factor since 2014, so getting a small rankings boost is good reason #1 for switching to HTTPS. Users Favor Secure Websites Secondly, if your website is not using HTTPS/SSL, your website credibility and search engine rankings may be affected. We’ll explain how… Why does Google Chrome say ‘Not Secure’?Since July 2018: Visitors Are Reminded That Your Site is Not Secured by HTTPS This has the potential to directly affect the credibility of your website. As announced in September 2016, Google Chrome had already begun to mark non-secure pages containing password and credit card input fields as Not Secure in the URL bar. Previously, this only appeared on non-SSL pages that ask for a password or credit card information. This includes simple WordPress password-protected pages. However, Google confirmed, that as of July 2018, this warning appears on ALL pages served over HTTP vs. HTTPS, like this: Not Secure warning in Google Chrome This type of warning may easily be interpreted by visitors to mean that your site has been hacked or compromised affecting the perceived credibility of your website. (SSL Shaming anyone?) Convert from HTTP to HTTPS to Avoid the ‘Not Secure’ Warning By converting your website to HTTPS, assuming it is implemented correctly, your visitors will see a “Secure” message indicating that your site is secure. More Reasons Why You Should Convert Your Website to HTTPS/SSL 1. SSL is a Google Ranking Signal Google introduced SSL as a weak ranking signal way back in 2014. At the time, Google hinted that over time, they might decide to strengthen it as a signal because they wanted to encourage all website owners to switch from HTTP to HTTPS. The time has come to step up your SEO game. Every day, more business owners get hip to the fact that competing online requires digital marketing and a more advanced strategy for SEO, way beyond on-page SEO basics. Paying attention to this SSL detail could be the factor that allows your site to rank higher than a competitor. SSL is Safter for Your Visitors 2. Research Shows that Google HTTPS Ranking is Real…SSL DOES Correlate with Higher Rankings Research from analyzing 1 million search results found “that HTTPS correlated with higher rankings on Google’s first page”. The correlations in Moz’s latest Search Ranking Factors survey leads to the same conclusion. 3. It’s Safer for Your Visitors HTTPS is especially important over unencrypted Wi-Fi networks. Anyone on the same local network, such as a coffee-shop or other public network can “packet sniff” and discover sensitive information about your visitors. Parisa Tabriz, who manages Google Chrome’s security engineering team, tweeted that Google’s intention is to “call out” HTTP for what it is: “UNSAFE.” Several companies and organizations have been pushing for more encrypted sites as part of a campaign to “Encrypt All The Things,” which consists of promoting more websites to abandon the traditional, less secure HTTP protocol and adopt HTTPS. HTTPS protects user data, but it also ensures that the user is connecting to an authentic site and not a fake one. This is important because setting up a fake version of a website is a popular phishing tactic. Why a Website Might Choose To Not Switch to HTTPS Cost One reason why a website might not implement HTTPS is cost. Whether it is the cost of paying your developer or webmaster to make the switch or the cost of the SSL certificate (an annual fixed cost), encrypting the transmissions between the browser and your website server costs money. The costs of an SSL certificate can range from free (The Let’s Encrypt initiative to spread the use of HTTPS) to $1,499/year at Symantec. Check with your hosting provider for SSL options to compare. Check out this guide for installing a free Let’s Encrypt SSL certificate » Fear of Losing Existing Rankings Fluctuations in search engine rankings can happen with any major site change, but Google is very good with changes from HTTP to HTTPS. Up until now, this was a somewhat valid reason to remain on HTTP, but it’s probably no longer an option with the “Not Secure” label. This brings us to the next point… Use 301 permanent redirects when implementing HTTPS on your website to maximize SEO. Be Sure to Implement HTTPS Correctly AHREFS analyzed the HTTPS settings of the top 10,000 domains and found that only 1 in 10 had a flawless SSL/HTTPS set up. One of the most common errors is failing to use 301 Redirects which is probably the most crucial one to get right. So don’t feel too bad if your set up is not perfect initially. Most issues are typically relatively easy to identify. This free SSL redirect scanning tool is helpful for identifying issues with SSL set up. We won’t address the details of switching from HTTP to HTTPS in this post, but Kinsta has written a very thorough guide. Here is an overview of their HTTP to HTTPS Migration guide and some of the basic requirements that you will need and some things to be aware of. You will need an SSL certificate. Double check to ensure that your WordPress host and CDN provider supports HTTP/2. This is not required, but you will want this for performance. You will want to set aside a good block of time to do your HTTPS migration. This isn’t something that can be done in 5 minutes. Double check to ensure that all external services and scripts you use have an HTTPS version available. It is important to know that you will lose social share counts on all your posts and pages unless you use a plugin that supports share recovery. This is because your share counts are based on an API that was looking at the HTTP version, and you have no control over 3rd party social networks. Depending upon the size of your site, it may take Google a while to re-crawl all of your new HTTPS pages and posts. During this period you could see variations in traffic or rankings. Don’t forget about local citations. Turn off your CDN integration and disable any caching plugins before beginning, as these can complicate matters. Want to Learn More About Migrating Your WordPress website to HTTPS/SSL? Get in touch with us to discuss it. SCHEDULE AN SSL/HTTPS CONVERSION »
More and more, we are using Beaver Builder to develop custom layouts on websites.
Up until now, to use Beaver Builder to build full-width pages in most StudioPress themes, a helper plugin called Dambuster has to be installed. This plugin helps to override the width constraints of the containers and also things like the default padding on the site-inner div.
Kreativ Pro Has Built-In Beaver Builder Templates
The recently revamped Kreative Pro theme for StudioPress comes with 2 built-in templates for building pages with Beaver Builder, which means you don’t need to install the Dambuster plugin to build a full-width page in Beaver Builder using this theme.
I like this solution much better, simply because it is easier to implement. This also makes Kreativ Pro one of my current favorite StudioPress themes to use as a starter.
Kreativ Pro has a full-width Beaver Builder template as well as a completely blank template, which is very helpful for building landing pages that do not contain the regular site navigation and/or footer.
I’ll post an example of a site we built with Kreativ Pro soon! We are in the middle of developing our first one. In the meantime, take a look at the Kreativ Pro theme demo and see what I mean.
Working with the TablePress WordPress Plugin
The TablePress WordPress plugin allows you to easily create and manage beautiful tables on your WordPress website without needing to know HTML. You can embed the tables into posts, pages, or text widgets with a simple Shortcode.
Table data can be edited in a speadsheet-like interface, so no coding is necessary.
While Tablepress tables can contain any type of data, even formulas that will be evaluated, learning to use this more advanced functionality of the plugin can be confusing.
One of the most common requirements you may need is for you to be able to add a link to data in a Tablepress table. We show you how to do this using the Tablepress Advanced Editor in the video below.
Add a Link in a Tablepress Table
This video only applies to WordPress websites that have TablePress installed. If you don’t have TablePress installed, this video isn’t for you. :)
(WordPress version 4.3.1)
Example TablePress Table
This is an example of an embedded Tablepress table.[table id=5 /]
In this video I show you how to upload a PDF file WordPress and link to that PDF document.
WordPress Edit Screen
Create the Text You Want to Transform into a Link
The first thing we need to do is make sure we have the text that we want to transform into our link created.
In the video, we have created the text – ‘Link to the PDF’.
Upload the PDF
Now the next thing we need to do is upload your PDF to the server. You do that by clicking on the “Add Media” button.
The media upload window will pop up. This screen will give us the option to upload files from our computer.
Select the “Upload Files” tab. Then click on the button and it will let you browse your computer and find the document that you want to upload.
Browse your computer for the PDF that you want to upload. Select that PDF and click “Open”.
Get the URL that goes directly to the PDF on the Server
Ok, the system will “think” for a second while it uploads it and once it’s done, you’ll see some information over on the right about your PDF.
Now the only piece of information we really need here is the URL that goes directly to the PDF file on the server. You can get that from the URL field on the right side of the screen. Select that URL manually with your cursor and then copy that to your clipboard.
Exit the Media Upload Screen
Now, instead of using this “Insert into page” option, we are going to exit out of this screen and we’re going to create the link ourselves using the text we like.
After exiting the Media Upload window, select the text you want to transform into a link and then click on the Insert/Edit Link icon.
Now here in this field, we’re going to paste the URL that goes directly to the PDF. (Remember that we have it copied onto our clipboard so all we need to do is paste it in here.)
You can choose whether or not to open this link in a new window or the same window using the checkbox. With PDFs, I usually like to open them in a new separate window, but really that’s up to you.
Then click “Add Link”.
Update the Page and Check Your Work
Click the “Update” button to update the page. Then view the page and just double-check that your link works how you expected it to to work.